Here we go again.
There's a Nexium ad running during the news that shows some middle-aged guy and his kids. He says his kids call him "the finisher". (ignoring the obvious Bush jokes here.)
The ad shows him running around the house talking to the kids, "finish your homework, finish your vegetables", yada yada.... and then talks about how he has all this heartburn.
Know what's not in the ad? Mom. No wife, no girlfriend, (or boyfriend for that matter). Not even pictures of a "late wife". Just Mister strong, caring, capable Dad... a role model for men everywhere.
Near the end of the ad there's a line of text that says "See our ad in Ladies Home Journal."
I gotta go find this ad. Whatcha want to bet Mr. Strong and Capable isn't front and center in that one...?
And yes, I am watching too damn much TV again.
Quick side note ... If DB (my Darling Bride) were reading this? Right about now she'd be dancing in circles chanting "Told ya women aren't responsible for the stress."